![]() ![]() ![]() ![]() I’ve found that once my designers learn SketchUp, they genuinely have a lot of fun using it over other software. Over the past year and a half, we’ve been able to roll this out across the four offices I oversee. In the days when everyone was using different software, it was impossible to do this.Īfter testing the workflow out in this office, we got the entire Latin America studio using SketchUp, and then New York and Dallas shortly after. They co-author five or six core stores in a day, figuring out the spatial design, palette, and flavor, all within SketchUp. Since then, the Miami studio now designs more collaboratively, hosting a design charrette every week where they get together with their computers and a big monitor. The shift to SketchUp kicked off in the Miami studio where one of my senior designers led the effort. SketchUp rendering of the Starbucks Reserve Bar at Broadway & 9th, NY. At that point, we started to insist that everyone use SketchUp to model and paint textures and surfaces so that I could approve designs with more confidence and authority. This made me uncomfortable because it meant I would be putting my stamp of approval on a store, palette, or look that I had to try to construct in my head with no visual proof of how it would really go together. Some folks brought me black and white wireframes or two-dimensional visuals. I’m looking at a lot: this year alone my team has executed over 1,400 designs, and I have to review them quickly. We used SketchUp for design and rendering, but not everyone did.Īs a design leader, part of my job is to review and approve designs. How did your team get going with SketchUp?Īt one point I was working out of the Miami office and there were a handful of designers, including myself, who worked on high profile flagship stores. Starbucks design studio in New York City. We’re the biggest SketchUp fans seeing my teams tweak SketchUp’s style palette to infuse their own flavor into the renderings has become a really fun part of the design process for me. If you walked through, you’d see about thirty designers working on different projects that look completely unique. The Starbucks design studios are cooking with SketchUp. As time’s gone on, I’ve moved more into leadership, but I’ll still play around in SketchUp developing concepts and carrying out massing studies. I learned SketchUp years ago from a guy from Kathmandu and I’ve been using it on projects ever since. I’m an architect and the Managing Director of Design at Starbucks and I look after our teams and projects in the America East region. Hello David… Care to introduce yourself and your team to the SketchUp community? As well as being a passionate (and productive) designer, David is also a SketchUp aficionado, so I was thrilled to talk with him about his approach to design and decision-making at Starbucks. David and his team have executed over 1,400 major Starbucks renovations and new builds in 2016 alone. Images courtesy of Starbucks.ĭavid Daniels heads up Starbucks’ America East design teams, overseeing over a hundred designers across New York, Chicago, Miami, Dallas, and Latin America. SketchUp rendering of the Starbucks Reserve Bar at Brookfield Place, NY. ![]()
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